We have hired EnSearch, a Brainerd, Minnesota-based independent evaluation consulting firm, to oversee evaluation efforts for our statewide campaign.
We plan to share our results through our communication audience engagement plan, which includes updates to this website. We are also e-mail continuous updates on campaign news and progress for those who opt-in and sign our web-based form to fight hunger in Minnesota.
Dr. Stacey Stockdill, chief executive officer of EnSearch, has proposed both quantitative and qualitative evaluation measurements, which include the following:
Through a scoring formula developed by The Boston Consulting Group, each initiative within the Hunger-Free Minnesota action plan has an evaluative target measurement based on the estimated number of meals the initiative will provide. This will allow us to track our progress toward closing the missing meals gap, and make course adjustments as needed based on our ongoing assessments. Each initiative also has additional quantitative measurements beyond meals, which can include statistics such as program utilization, pounds of food collected/distributed, and market penetration
EnSearch will gather feedback from collaborative partners regarding campaign strengths and weaknesses to modify and improve efforts as needed
EnSearch will be developing an evaluation system for a grant funding process of funds from Hunger-Free Minnesota to community partners and hunger-relief agencies
EnSearch will document processes and impact of the campaign to provide both successes and the adjustments made over three-years to other states that are interested in replicating a statewide collaborative hunger-relief from Minnesota